AI Insights · Timothy · January 2022
Top 5 Fashion Games on iOS in Belgium Q4 2021
Explore the performance of the top 5 fashion games on the iOS platform in Belgium during Q4 2021, including weekly downloads, revenue, and active users trends.
In Q4 2021, the top 5 fashion games on the iOS platform in Belgium showcased interesting trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance:
Project Makeover had a dynamic quarter. Weekly revenue started at approximately $6.2K and saw an increase, peaking at around $9.1K in mid-October. By the end of December, revenue reached $9.2K. Weekly downloads fluctuated, beginning at 3.6K and ending at 3.3K. Active users saw a gradual decline from 24.4K at the start of the quarter to 18.8K by the end of December.
Pocket Styler: Fashion Stars experienced varied performance. Weekly revenue had its highest point at $967 in early October but generally remained below $600 for most of the quarter. Downloads were highest in mid-October, reaching 3K, but decreased steadily to 596 by the end of December. Active users showed a similar trend, starting at 2.7K and dropping to 2K by the quarter’s close.
Hair Challenge had a relatively stable quarter in terms of downloads, starting at 2K and ending at 2.1K. Revenue began to appear in November, with a minor peak of $28 in mid-December. Active users declined from 15.5K at the beginning of the quarter to 11.2K by the end of December.
Makeup Artist: Makeup Games saw significant activity early in the quarter. Revenue peaked at $299 in late November but dropped to zero by mid-December. Downloads peaked at 3K in mid-October but ceased entirely by early December. Active users followed a downward trend, starting at 2.1K and ending at 1.3K.
Get Lucky: Pool Party! had a declining performance throughout the quarter. Weekly downloads started at 4.9K and dropped to 653 by the end of December. Active users also decreased from 6.5K to 1K over the same period. Notably, this game generated no revenue during the quarter.
For more detailed insights and data, visit Sensor Tower.